Lead the construction and use of marketing campaigns for the institutional channels based on an understanding of the needs in each market, the competitive characteristics of companies products, needs of clients and prospects
Review the strategy and marketing collateral of existing products to guarantee messaging and content remains relevant and competitive
Be responsible for the successful use and monitoring of the global institutional marketing budget
Develop marketing positioning and materials for new product launches by working with portfolio managers and client group champions to create launch packs, broachers, presentations, campaign packs and multi-media
Produce relevant investment commentary and insight on key marketing developments for clients.
Provide updates and marketing insight to client groups and investment teams on products and strategies
Work with people such as marketing analytics, product and specialist teams on competitor analytics and client intelligence to gather data which will shape the firms competitive positing and marketing strategies.
Experience working with investments and strong market/product knowledge is essential for this role
Knowledge on industry trends, investments, financial market history and overall competitor and industry landscape
Skills such as writing, editorial, numeracy, attention to detail, analytical tools and awareness of data trends are necessary for this job
Experience in a management role, working with senior stakeholders.
This role will suit a candidate who is innovative, dynamic and welcomes challenges.
"Mason Blake acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. Mason Blake is an equal opportunities employer and welcomes applications regardless of sex, marital status, ethnic origin, sexual orientation, religious belief or age".